Boston-based graphic designer and art director Patrick Campagnone

Responding to the pandemic, BNY Mellon’s Data and Analytics Solutions (formerly Eagle), needed to quickly pivot from an in-person event at a 5-star venue to a world-class virtual event.
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Hosted every 18 months, this invitation-only event is limited to select clients. Each event is given a unique, visual identity supporting the prevailing theme. Clients are treated to a showcase of new product offerings, future product roadmaps and access to subject matter experts. I developed creative guidelines as well as supporting promotional and event materials, including presentations, environmental graphics and video.

This visual direction took advantage of the BNY Mellon corporate branding guidelines. Color, typography, and design style influenced the ENGAGE20 visuals. Using simple illustrations as design elements, a distinctive, recognizable, and visually interesting design is created that coordinates with the new BNY Mellon visual brand identity, while offering an opportunity to make ENGAGE20 unique. Meaning is given to the abstract illustrations when coupled with strong and prominent messaging.