About Me

Let's get to work. And have some fun.

Art Director with 10+ years in print and digital design, excelling in fast-paced SaaS startups and regulated corporate companies. Proven success in delivering data-driven marketing, design, and brand projects. Adept in individual/team roles, managing multiple projects with tight deadlines, ensuring quality through communication skills, collaboration, attention to detail, and staying current with industry trends.

Professional Experience

2022 – Present
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PJC Design

Freelance Art Director

  • Created on brand print / digital marketing material for diverse clients, producing impactful presentations, advertising, B2C packaging, and collateral, supporting client objectives.
  • Developed creative content for agency-led digital campaigns and paid search ads, optimizing campaign effectiveness, resulting in ROAS over 5x. 
  • Spearheaded the creation of visual design, digital assets, online marketing materials, and packaging for successful consumer product launches.

2022 – 2023
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Denim

Senior Art Director / Creative Lead

Guided creative brand development and crafted marketing materials for diverse audiences, introducing a new business. Established and managed relationships with external agencies, business, and marketing leadership, ensuring creative alignment with business goals. 

  • Led creative rebranding, developing a cohesive visual strategy and design standards across digital channels, print, and social media platforms, products, and events, establishing brand recognition.
  • Created engaging content for LinkedIn, Instagram, Twitter and Facebook, resulting in a 200% monthly revenue increase from paid social ad platforms.
  • Developed best practices for planning, receiving requests, and developing creative briefs, timelines, and project reviews.

2011 – 2022
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BNY Mellon Data and Analytics Solutions

Senior Art Director

Led marketing creative development, collaborating with internal clients and managing internal/external resources for Eagle’s brand. Achievements: Established global brand standards, ensuring design and messaging consistency across channels, and spearheaded a brand refresh for Eagle under its parent, BNY Mellon.

  • Established brand guidelines, collateral systems, and approval processes to integrate Eagle Investment Systems into the larger BNY Mellon identity, ensuring visual consistency and efficiency.
  • •Achieved 10% YoY attendance growth (800+ attendees) by collaborating with internal stakeholders and agencies. Crafted the event’s visual identity, including booths, promotional materials, presentations, and multimedia assets.
  • Increased email and web engagement by maintaining, designing, and developing content for the Act-On Marketing Automation Platform.
  • Directed, mentored, and managed team members and external contractors (videographers, photographers, and writers) for various creative projects to enhance internal abilities and efficiency.

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Additional Experience

Various Roles

  • Directed the artistic vision and led a team of designers, production artists, and external vendors, ensuring quality control for 7 major business-line quarterly product catalogs spanning 600+ pages, from initial concepts to final press approvals.
  • Orchestrated and directed photoshoots for product and lifestyle projects, ensuring precise coordination and execution.
  • Led cross-functional creative teams for global B2B and B2C clients such as Deluxe, Clairol, Wolters Kluwer, HP,
    Giant Eagle, Garden Remedies, and Clean Harbors.

    Education

    Bachelor of Arts (BA), Communications Media: Concentration in Graphic Design, Fitchburg State University

    Technical Skills

    DESIGN
    • Adobe Creative Suite
    • Adobe Photoshop
    • Adobe Illustrator
    • Adobe InDesign
    • Acrobat
    • Canva
    • Figma
    • Microsoft Word
    • Microsoft PowerPoint
    • Keynote
    • Google Slides
    • Photo editing and retouching 

    PROJECT MANAGEMENT
    • Monday
    • Hive
    • Asana
    • Marketing Automation

    DIGITAL 
    • WordPress
    • Webflow
    • HTML, CSS
    • Video editing

    Volunteer

    Townsend Ashby Youth Soccer Association Under 5 and Under 6 soccer coach.

    A little more about me.

    I play a lot of soccer.

    I've been a soccer player my whole life. I play a few nights a week in an adult league and couch a couple U5 & U6 teams. I'm a little slower and get sore a lot easier than I like, but I love to play.

    I am a digital artist.

    I create digital abstract art. Most of the pieces are based off of Processing outputs and later heavily edited and manually retouched. Often combined with photography. Take a peek and let me know what you think.

    I am a husband, father and dog lover.

    My family is convinced the dog (Milo) is my favorite. They may be right!

    Beer labels are the modern album cover.

    It's true. I'm old enough to remember thumbing through albums at the record store and admiring the  cover art. Now I catch myself doing it at the craft beer shop. Man, a creative gig designing & branding craft beer packaging sounds like a lot of fun.

    DOWNLOAD RESUME PDF

    I'd love to hear from you. Let's chat.

    Let's work together! I'm currently looking for full-time and freelance positions. Submit your details in this form, and I will get back to you ASAP.

    Thank you!

    I’ll contact you soon. 

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