ESG Campaign

ESG Data Analytics, a division of BNY Mellon, needed fresh campaign materials to support their mission—growing sustainable investments. Working with a small, in-house creative team, I created corporate collateral, social media, and video assets for the campaign. 

Pushing the boundaries of BNY Mellon’s master corporate branding, I used images suggestive of innovative technology, clean energy, and forward motion. The results created a light and pure tone fully encompassing ESG’s mission.